The court agreed on both claims, permanently enjoining future commercial exploitation of the Bad Spaniels toy. Whiskey maker, Jack Daniels brought the claims against VIP, alleging trademark infringement and dilution by tarnishment of their trademarks and trade dress resulting from sales of the Bad Spaniels toy. In 2018, VIP Products - the makers of several dog toys resembling well-known beverage bottles with dog themes - was reprimanded with a ruling of trademark infringement regarding their product, the 'Bad Spaniels Silly Squeaker.' Sometimes, even a bad dog is good enough to get a treat.